The Truth
Not All Mānuka Is Mānuka.
The industry has a fraud problem. Here is how to tell if what you are buying — or selling — is the real thing.
The Truth
The industry has a fraud problem. Here is how to tell if what you are buying — or selling — is the real thing.
The Problem
New Zealand produces approximately 1,700 tonnes of genuine Mānuka honey each year — yet around 10,000 tonnes are sold globally under the Mānuka name.[1] The maths is simple: most jars labelled "Mānuka" worldwide are not what the label claims. If you stock or sell Mānuka, this is your reputation on the line.
Your Guide
Not just "Mānuka" or "Mānuka blend." A real number — MGO 100+, UMF 5+, or higher. If there is no number, there is no guarantee of potency.
This means the honey has passed NZ government-mandated testing for 4 chemical markers + 1 DNA marker unique to genuine Mānuka.
Australian "Mānuka" comes from a different plant species. New Zealand's mānuka honey definition is science-based and regulated by MPI for export.
Can the supplier tell you which region? Which beekeeper? Which batch? If the answer is vague, the product probably is too.
Genuine high-grade Mānuka is expensive. The bees only produce it for 4 to 6 weeks a year from a single plant species in one country. If the price seems too good to be true, it is.
We are not asking you to trust us. We are showing you the proof.
For Partners
They are reading labels. They are asking questions. When the fraud stories hit the news — and they do, regularly — the brands that cannot prove their claims lose shelf space. Nuka gives you a product you can stand behind with confidence. Every jar comes with documentation. Every batch is independently verified. Every question has an answer.
References